Comedian John Heffron Middle Stage Life — Issue #1(ish)

✉️ Middle Stage Life — Issue #1(ish)

Welcome to the era of curated lives, killer AI, and finally sending a newsletter.

👋 Hey there — it’s our “first” real email.

Let’s be honest. I’ve had this list for a while, but this is the first actual newsletter I’m sending.

Social media’s become a digital shrug. Only a fraction of people see posts now, so I’m turning to this: direct, human, inbox-to-inbox. (At this rate, I’ll be sending postcards soon. You’d read a postcard, right?)

Thanks for sticking around. I’ve got two big things I’ve been pouring myself into—and I can’t wait to share both with you.

🧠 Launching: BuyerXpert ELITE

The ultimate buyer psychology platform for business owners, creators & marketers

I’ve built a lot of things with AI lately—but BuyerXpert ELITE is by far the most in-depth, high-impact project to date.

What is it?

A psychological intelligence tool that helps you create hyper-accurate buyer personas—not just demographics and job titles, but their actual thoughts, fears, and motivations.

Here’s what it does:

🎯 Deep Psychology Analysis – Understand exactly what buyers are feeling when they don’t click “buy.”

💭 40+ Buyer Mindsets & Triggers – From decision fatigue to peer pressure to fear of wasting money.

🗣️ Chat with AI-powered Buyer Personas – Seriously. You can text—or call—your ideal customer.

📊 Instant Copy & Strategy – It tells you what to say, how to say it, and where it will hit hardest.

🎵 Spotify-style Profiles – Know what your buyer listens to when they need to feel brave, bold, or seen.

🔗 Try it now at BuyerXpert.com You’ll never look at your audience the same way again.

🎭 Then There’s The Maskers…

My new novel—and the most personal, timely story I’ve ever written

📘 It’s FREE on Kindle for 3 days only 👉 Grab your copy here

In a World Where Identity Is Currency, Can You Afford to Be Yourself?

Who Will You Be When the Masks Come Off

Meet Maya Chen, a detective trapped in a city where identity is currency and authenticity is dangerous. As she hunts for the truth, she uncovers a chilling conspiracy that blurs the line between reality and illusion.

The Technology That Makes You Forget Yourself

Advanced neural-linked masks let you become anyone, for a price. But what happens when the technology takes more than it gives? The Maskers exposes the cost of selling your identity in a world where survival means disappearing into someone else

Welcome to Companion Persona Inc

The world’s largest gig economy thrives on loneliness and desperation. From grieving widows to broken families, Companion Persona Inc. provides rented identities to fill the void. But beneath its promises lies a system designed to erase you.

🧠 What if your job required becoming someone else?

When AI replaced millions of jobs, society didn’t collapse—it adapted. The solution? Maskers: human beings trained to become anyone their clients need.

They wear neural-linked masks. They’re coached by AI. They get dopamine rewards for performance.

They’re actors in real life—for grieving families, broken relationships, and lonely souls. But there's a cost:

When Maskers start turning up dead, Detective Mark Vale and his partner Solomon begin to unravel a deeper, more disturbing truth.

This isn't just a thriller—it’s a wake-up call. Its Free For 3 days

💡 If BuyerXpert helps you build the perfect customer persona...

The Maskers asks what happens when personas replace people.

This novel is:

• A critique of the gig economy

• A story about identity in a curated world

• A near-future dystopia that’s already arriving

It’s quick to read, hard to forget, and… did I mention it’s FREE on Kindle?

📘 Download here (even if you don’t read it)

🤝 If you like it, please leave a quick review—it helps the book get in front of more readers.

🎧 Bonus: Soundtrack

Yep. I made a Spotify playlist for the book. Every song connects to key emotions and moments.

🎵 Listen to The Maskers Soundtrack

Audiobook coming soon, too! Here is a sample

🧩 TL;DR Recap:

• BuyerXpert ELITE → Understand your customers deeply

• The Maskers (Novel) → Download it FREE on Kindle

• Spotify Soundtrack → Press play while you read

📣 Want to support the work?

If you’ve ever liked something I made, shared, or wrote, here’s how to support:

✔️ Download The Maskers (free!) ✔️ Leave a short Amazon review ✔️ Try BuyerXpert ELITE or forward it to a business friend ✔️ Forward this email to a friend who’d dig it

Thanks for being here—for real.

– John Heffron Writer | Builder | Still occasionally confused by TikTok buyerxpert.com | Amazon Author Page | Spotify Soundtrack 

#TheMaskers #BuyerPsychology #MiddleStageLife #IdentityCrisis #AIFiction #BusinessGrowth